How Aligned OKRs Create Two-Way Strategy


Most organizations get OKRs wrong. They create elaborate cascading hierarchies where executives set quarterly targets that flow down through management layers, eventually landing on individual teams as predetermined objectives. This top-down approach treats strategy as a one-way street—leadership thinks, teams execute.

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Forces affecting value delivery

Software delivery is influenced by the interplay of several forces. Some are boosters and others antagonists, these forces simultaneously shape the challenges for development teams. Understanding these dynamics is essential to optimize software delivery processes, reduce time-to-market, and maintain competitive advantage while delivering high-quality products that meet customer needs.

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